GSK BEST SUPPLIER AWARD FOR THE YEAR 2014

Longrich received from GlaxoSmithKline Plc, the British pharmaceutical giant a reward for being one its best suppliers for the year 2014. Furthermore, Longrich was rated four-star supplier by GSK's auditors in 2014 which represents the top honor a GSK supplier can possibly receive at best in China.

Known as a global leader in research and development of pharma and healthcare items, GSK's products have been sold all over the world. The Sensodyne toothpaste series is an example of their '' excellency '' character, which is renowned for its rigorous production process, consistent product quality and meticulous test standards. Most notably, Sensodyne Anhydrous Toothpaste is so sophisticated that it takes an amazing 12 hours to complete the whole production process as opposed to 3 - 4 hours that ordinary toothpastes normally take to make.

The Story

Back in 2008, GSK conducted a research on China market in an attempt to identify a supplier for its star product Sensodyne which were intended for GSK China market. GSK visited many toothpaste manufacturers across China back then and Longrich was among them. Technical experts from TSKF also made many visits to Longrich and did stringent auditing on its production facilities. In October, 2010, the first batch of Synsodyne toothpaste proved a success, which catapulted Longrich onto GSK global suppliers list and also marked Longrich product quality conformance with GSK global standards.

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In 2013, the new intelligent factory which Longrich invested RMB 600 M to build came into operation. The plant occupying an area of 80,000m2 has several workshops capable of producing skin care and cleaning products, toothpaste, mouthwash, bath salt, talcum powder, makeup, soap, etc., which can deliver an annual output value of more than RMB 10 billion. Moreover, in order to meet GSK high standards on quality and efficiency, latest machineries from international leading brands including Norton/IWK filling machine, 3000L GEA paste reactor all were then introduced in multiple toothpaste production lines. As Longrich has made continual improvement and constantly meets GSK high quality standards, the cooperation between the two companies on toothpaste production got smoother over the years.

Future perspective

‘Information technology and industrialization are at the core of 2025 Made in China Plan to transform China from a world factory to an industrial powerhouse with the aid of Internet and manufacturing’ said Mr. Xu Zhiwei, the chairman of Longrich Group.
Longrich intelligent factory has ushered Longrich manufacturing into Industrial 4.0 Era. Longrich will continue to improve its production facilities in HQ and Chengdu, and in the meantime build new factories.