I was talking to someone the other day about their network marketing company. We were talking products, compensation plans, team building, selling the dream. You know the typical network marketing conversation.
The person said something to me that I have heard so many times and have often said myself. You have probably heard it or even said it before.
“These products sell themselves.”
I was thinking about it later and realized this is an absurd statement. If they sell themselves, why are we trying to sell them? Think about it.
I know, I am taking it too literally, but it got me thinking.
Depending upon what company you are involved with, there are thousands, tens of thousands, maybe even hundreds of thousands of people that are all selling the same product/s and opportunity that you are.
Why should someone buy from you, or us, or anyone? They don’t need to buy from us or join our business.
I am sure if they do a Google search for said product/company, they will find hundreds or thousands of people lining up with a big smile on their face wanting to convince them that they are the best sponsor in the company.
In reality most sponsors don’t have a whole lot more to offer than the next sponsor.
I mean of course they do, but so many of us are so focused on selling products and pitching the opportunity, that our prospects never have the chance to see what we personally have to offer.
Here is the reality.
Of course our prospects need to be excited about our products, but what they really want to be pitched and sold on, is YOU. They want to know that you are the right person for them to partner up with.
They will be looking for some guidance at first, someone to show them the ropes. They’re going to need a brainstorming buddy, right? They might need someone to motivate them when they need it. Heck they may even need a friend.
So what are you saying Jason? I need to do a better job of selling myself?
Yes, and I really don’t need to say much more about that. You need to do some personal branding and sell yourself first.
It is pretty simple.
Show them what you offer. Get to know them. Show them you care by asking questions about them, and don’t be so quick to pitch your products and your opportunity.
After you have talked about your company and answered their questions, continue to showcase what you have to offer.
Ok, but that is not the point of this blog post.
The point is for us to teach you how to sell yourself before you ever even talk to your prospects.
And here is a little secret.
If you do this well enough, you may not even talk to some of your prospects prior to them joining you and your opportunity.
That’s right, you might wake up and discover someone you have never heard of joined your business last night.
How cool would that be?
So here is how you do it. You need to sell yourself first by building your own Personal Brand.
Building a personal brand goes hand in hand with content marketing (which is what this site is all about if you haven’t discovered).
Content marketing is providing a specific group of people (a niche) with valuable information and resources in order to help them find solutions to a challenge they are struggling with.
If we want people to buy from us, we need to provide them with tons of value.
If you follow along with us, we will teach you how to choose a niche, provide lots of value to this niche, and then watch them come to you to buy things and/or join you in your business with little to no effort on your part.
I take part of that back.
I don’t want to give you the impression that this won’t require a lot of effort.
In fact, in the beginning, it is going to require a ton of effort and hard work on your part, but the hard work can turn into a couple hours of work per day if you play your cards right.
How do you do that? Follow our lead!
Ok, back to what I was saying.
By doing this (building your business through content marketing), you will essentially be building your own personal brand. You will sell people on you first, and your products and opportunity second.
Building and marketing your own personal brand has many benefits.
Like I have already said, it will give you the opportunity to sell your prospects on you first and your products and opportunity second. This is just a better way to sell, period.
Building your own brand will also give you the opportunity to sell other products that aren’t related to your current MLM Company.
Maybe you develop your own training course that you sell, or you offer personal coaching or consulting. You could sell other affiliate products. The sky is the limit.
Having your own brand offers you some protection in the unfortunate event that something happens to your company.
So many people go from hero to zero overnight because they are at the mercy of their MLM Company.
If you can build a strong personal brand and sell people on you and the value you bring to the table, you will find that people want to partner up with you and get involved in whatever you are doing, regardless of the product or opportunity.
Remember that we are going to help you through the process of choosing your niche, building your brand, and promoting yourself to thousands and even hundreds of thousands of people.
Here are a few things that we need to think about when we are creating our own Personal Brand.
1) Know who your audience is. Know what they struggle with. Know what they need. Choose your niche wisely.
2) Promote your own name. Hint: this is the name that your parents gave you. No need to be fancy.
3) Know your story and how it ties to your audience. Be able to tell your story in a way where your audience can relate to you and your experiences.
4) Decide what you want to be known for. Pick one or two things. Example: We are known for helping network marketers generate leads for their business, and we teach people how to use content marketing to attract people to themselves and their business.
5) Create a tagline that tells people what you offer. Our tag line is: WE help network marketers get more leads, provide more value, and make more money.
6) Be yourself and have fun. Show people who you really are. Keep it real. That is what sells. Everyone knows when we are putting on an act and trying to be someone we’re not.
7) Be consistent with your message. If you are following our lead and use your own personal blog, blog often. Your people will be looking for your next post (as long as you are providing valuable content).
8) Keep your eye on the big picture. Remember that your personal brand is not about a specific thing, product, or opportunity. It is about you, and everything you have to offer now and in the future. You probably have no idea what you will have to offer in the future. I know I don’t.
So there are some things to consider while you are creating and promoting your own personal brand
By Jason Kaesten
By Jason Kaesten
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